Dana graduated from the Aveda Institute in 2018 and quickly learned that education in the beauty industry was her passion. Prior to joining PURE, she was an instructor and product ambassador at the Institute, where she helped other cosmetologists get their start in the industry. Now, she has come full circle and is back behind the chair thriving and filling her cup on a daily basis by uplifting her guests and educating them on proper products for their hair, as well as the Aveda mission. Her favorite services – dimensional blondes, shaggy haircuts and lash lifts + tints.

The Aveda mission – to care for the world we live in, from the products we make to the ways in which we give back to society – empowers Dana every day to be better than she was yesterday. She believes you can never stop growing and learning in this industry, and THAT is what’s so incredible about it!