Our Story

EXPERIENCE THE DIFFERENCE

At PURE, outstanding customer service is at the heart of everything we do. Our friendly and knowledgeable staff will ensure your every need is met. From hair extensions and custom color services, to haircuts that fit your style + personality, our team will create a look that’s perfect for you. And, our skilled estheticians specialize in facials, lash and brow services sure to enhance your natural beauty. Come experience the PURE difference!

PURE SALON’S TECHNICAL EXPERTISE

Our commitment to lifelong learning continues throughout our technicians entire career at PURE. We continuously invest in our team and their growth by hosting nationally-known guest artists to showcase trends, techniques and perfecting their craft. We are passionate about giving our team continued inspiration and education to ensure that we are on the cutting edge of fashion and beauty, and our artists love learning new techniques to take their skills to the next level.

OUR CORE VALUES

1. 1. Be Honest always!
   2. We commit to the habit of excellence and strive to be 1% better everyday!
   3. Be courageous and Have integrity! 
   4. Communication is key! 
   5. Be Accountable and give grace! 
   6. Teamwork = Build each other up! 
   7. Be kind and commit to positivity! 
   8. Appearance is a vital part of achieving the success you are seeking! 
   9. We grow People! 

ACCOLADES

2024

• Salon Today Top 200 (as seen in Salon Today magazine)
• City View’s Best:  Hair Salon (as seen in Des Moines City View)

2023

• City View’s Best:  Hair Salon (as seen in Des Moines City View)
• Des Moines Peoples Choice:  Gold Award (hair salon, waxing salon & day spa)

2022

• City View’s Best:  Hair Salon (as seen in Des Moines City View)
• Salon Today Top 200 (as seen in Salon Today magazine)

2021

• City View’s Best:  Hair Salon (as seen in Des Moines City View)
• Salon Today Top 200 (as seen in Salon Today magazine)
• Metro’s Best: Hair Salon (as seen in the Des Moines Register)

2020

• CityView’s Best:  Hair Salon (as seen in Des Moines City View)
• CityView’s Best:  Best Place to get your nails done (as seen in Des Moines City View)
• CityView’s Best: Best Place to get a massage (as seen in Des Moines City View)
• Salon Today Top 200: Best Growth (as seen in Salon Today magazine)
• Salon Today Top 200: Retention and Referral (as seen in Salon Today magazine)
• Ankeny’s Best: Hair Salon, Day Spa, & Nail Salon (as seen in the Des Moines Register)
• Metro’s Best: Hair Salon, Day Spa, & Nail Salon (as seen in the Des Moines Register)

2019

• Metro’s Best: Hair Salon, Day Spa, & Nail Salon (as seen in the Des Moines Register)
• Ankeny’s Best: Hair Salon, Day Spa, & Nail Salon (as seen in the Des Moines Register)
• Warren County’s Best: Hair Salon (as seen in the Des Moines Register)
• Salon Today Top 200: Best Retention & Referral Programs (as seen in Salon Today magazine)

2018

• Ankeny’s Best: Hair Salon, Day Spa, & Nail Salon (as seen in the Des Moines Register)
• Salon Today Top 200: Best Growth (as seen in Salon Today magazine)

2017

• Ankeny’s Best: Hair Salon, Day Spa, & Nail Salon  (as seen in the Des Moines Register)
• Metro’s Best: Hair Salon (as seen in the Des Moines Register)
• Salon Today Top 200: Best Retail Merchandise (as seen in Salon Today magazine)
• Salon Today Top 200: Best Growth (as seen in Salon Today magazine)

2016

• Ankeny’s Best: Hair Salon, Day Spa, & Nail Salon  (as seen in the Des Moines Register)

2015

• Ankeny’s Best: Hair Salon & Day Spa  (as seen in the Des Moines Register)